[EN] 10 things we learnt at New York Lean UX 2015

Lean UX 2015, happened between April 11th -15th in an old pretzel factory Brooklyn that now doubles up as a night club. Our top 10 insights from five days of back to back talks...

There were three reasons that took us to NYC :

One, It was NYC.
Two, what better opportunity to brush up on your UX design skills than attending the annual Lean UX conference and hear from the best in business.
Three, we were in need of some serious teambuilding as we had grown from three to six and what better than the litmus test of sharing one loft (and three plugpoints) six thousand kilometers from home?

The good news is not just that we survived but enjoyed all of it, brough back some wisdom from the conference and met inspiring people while exploring the lanscape.

NUMA’s innovation Team on our way…

Our headquarter was a Airbnb loft at 475 Kent Avenue, a building charged with history where (the legend says) Bill Murray spends his NYC summers.

When we got there we discovered we had a rooftop.

Manhattan from our rooftop…

.[EN] 10 things we learnt at New York Lean UX 2015

Lean UX 2015, happened between April 11th -15th in an old pretzel factory Brooklyn that now doubles up as a night club. Our top 10 insights from five days of back to back talks:

  1. Insert an R in Lean, to understand its complete meaning. Lean is about learning through doing and any problem solving is a process of gradual experimentation. (John Shook)
  2. Building is easy. Figuring out what to build is hard. What is the problem you are trying to solve is the question you need to spend 80% of your time on. (Melissa Perri)
  3. Two valuable questions to ask yourselves: What if you did not make it?Why now? (Selena Hadzibabic)
  4. While prioritizing problems to solve, sort them by impact as opposed to frequency. Start with solving the most painful problems first. Make problem solving and user research a recurring habit in your company (Lauren Gilchrist)
  5. Be clear about how you will measure success. Base your KPIS on outcomes over outputs. (Natalie Hollier)
  6. Think like a scientist. Design experiments over finished products. Any solution is a hypothesis a designer makes about how a product will alter customer behaviour. Build a first versions of a solution to test your hypothesis step by step . (Tami Reiss)
  7. Build a minimum lovable product. Go from a probable or a possible solution to a preferable solution. Testing can take you sonly so far. Beyond that go with your gut. Ask yourself: what would you do if you didnt have to make it work? (Oonie Chase)
  8. Unfailing validation metrics for the need and acceptance of your product is your users puting their reputation or money at stake. Are they willing to pre purchase your product or recommend it to a friend? (Steve Cohn)
  9. Some tips on building an innovation culture in a company: (1/5) Shareholders are not the only stakeholders. Think of value to employees and customers and value to shareholders will follow. (2/5) Create a structure that encourages risktaking without punishment (3/5) Mentor versus manage people. (4/5) Build cross functional pods that are objective driven.(5/5) Make innovation your everyday business. (Brand Cooper)
  10. Nothing interesting happens at equilibrium. You cannot cause innovation but catalyze conditions that enable it. (Alicia Juarriero)

Visual harvest from the talks…

Outside of the conference, we were warmly received by Kickstarter’s Renee Park & Julio Terra who spoke to us about their upcoming launch in France. Sabrina Dridje from NYC Media Centre shared her learnings from mentoring over 40 teams at a given point in time and Justin Hendrix from NYU Media and Games Network met us at a very short notice to present his program that enables students and corporates to anticipate future trends and collaborate on problems of tomorrow.

We returned the hospitality by hosting a salon (a pretentious version of a party) at our temporary home.

The Innovation Team @ NUMA

Twitter : @NUMAparis

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